Social Product Development

Friday, February 11, 2011

Manufacturers Get Social

As our lovely, romantic Valentine's Day holiday approaches, I have to admit I've strayed, Social Product Development blog. I recently contributed a guest post to Microsoft's Vertical Industries blog: Manufacturers Get Social.The post is about the different interpretations of Social Product Development in the industry today - and the potential value of each. Here's an excerpt:

As a result, we're very interested in continuing a discussion within the manufacturing industry about how web 2.0 technologies impact product development processes, and how social, in a variety of forms, can bring value to enterprises of all sizes. While it may seem to the younger generations (cough-ahem-cough) that social technology has been around...forever...the relative newness of social means a lot of ongoing, interesting, and sometimes heated debate on what social means to business, why companies should consider investing in it, how it will be used, and what it will look like in the future.

Pop over and take a look at the post, and let me know what you think! As always, I'd love to hear from you.


  1. Hi Erin,
    I would agree that crowdsourcing is more about the early phase of (Social) Product Development. This early innovation phase is not only about generating ideas, but also about screening the ideas and selecting the right ones for further development. In any case, the question of IP protection needs to be addressed.
    Best regards,
    Jens Krueger

  2. Hi Jens,

    Thank you so much for the comment! I certainly agree - although I think it's broader than IP protection only (although I think that is critically important for both early innovation and later product development with social tools). What really interests me is IP most external crowdsourcing efforts, there is no differentation between one crowd or another - we "share" the same potential pool. So the differentiation must come from home crowdsourcing is managed, how ideas are managed, and the layer of intelligence and innovation added to crowdsourced ideas by the company itself.