Social Product Development

Friday, July 9, 2010

Aberdeen Group Market Alert: Windchill SocialLink and Social Product Development

Now that the US based folks are recovering from the 4th of July holiday, I wanted to take a moment to wax nostalgic about that other big summer event by sharing some perspectives from folks who AREN’T me. This past week, the team at Aberdeen Group published a Market Alert on Windchill SocialLink, a solution they got to check out when it was introduced at the PTCUser event:

Aberdeen Market Alert: Can Windchill SocialLink and Social Product Development Transform Engineering Collaboration?

As mentioned in the press release linked in my previous blog, Windchill SocialLink leverages social computing capabilities to bring the collective wisdom of communities to bear on product development challenges. My favorite part of the Market Alert? Aberdeen’s assertion that Windchill SocialLink “has the potential to transform the way product development organizations share information and solve design problems with an ultimate impact on time to market, development costs, and product revenue.” I think they’re on to something…

Next week I'm off to the Microsoft Worldwide Partner Conference in Washington, DC - where PTC will be honored as Microsoft's Global ISV Industry Partner of the Year. I'll post some thoughts from the show floor, assuming that the Microsoft-sponsored social events don't wear me out (I am getting old, as of today, you know). Of course, if you can't wait that long, you can follow me on twitter to get the latest happenings in real(ish) time.

In the meantime, I'd love to hear your thoughts on Aberdeen's perspective. What’s *your* prediction? How will social change product development? Does it mean new features and functionality, or a true transformation of the space?

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